Idle screen advertising

According to the AP, advertisers have found a way to put their sales pitches right in your purse or pocket.

Wireless company Revol is offering their customers the option to download software from Mobile Posse to get a $10 discount off their cell phone bill. In exchange, pop up messages will appear on the users cell phone screen when not in use. The service is called "idle screen" advetising.

Other idle screen advertising schemes:

-- Celltick's new service allows companies to buy space on your mobile phone's idle screen.

-- News/weather/sports to scroll by on the bottom of (Motorola) cell phone screens.

-- Motorola To Launch Idle-Screen Pointcast-like Service in U.S

emily | 8:00 AM | SMS Marketing & Advertising |
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