Nokia trains in India

Alongside their sales trek through India's countryside in Vans, Nokia will be renting rail time to promote their products in the New Dehli area, reports Gizmodo.

"Nokia hopes to target rural customers with their lower-end products by parking their train in stations like a Bookmobile. And if this model is successful, Nokia is open to operating their own commuter trains."

Related:

-- For the rural poor, cellphones come calling - Nokia has sent two dozen vans staffed with sales representatives on continuous six-month treks through India's countryside. Their task is to explain why anyone in a small farming community would want a mobile phone in the first place, and a Nokia in particular.

emily | 8:45 AM | Mobile phone projects - Third World |
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