Study Finds Cell Phones Could Threaten Radio

A new study from Bridge Ratings looks at the power of cell phones and their usage in relation to radio. FMQB reports.

"According to Bridge's survey of 3506 Americans ages 13 and up, 70 percent of the population now have a cell phone. Phones are becoming increasingly tied into music and information delivery, with 30 percent of those surveyed interested in receiving radio broadcasts via their phones.

While text messaging is far and away the most popular cell phone service, music downloading came in third with 37 percent of those surveyed interested. Information on traffic, news and sports scores were also popular choices.

... The gap between radio and cell phone preference is shrinking, when compared to Bridge's last study on the same topic, from 2005.

The complete results of "The Mobile Phone Consumer: Implications For Terrestrial Radio" can be found here.

emily | 7:21 AM | SMS, Television and Radio |
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