May 3, 2007

Mobiles lose their magic as calls fall for the first time

DSC_6758.jpg In what seems surprising, according to new research by UK consumer ratings and research company JD Power, the number of calls made on mobile phones has fallen for the first time. Daily Mail reports.

"The figures suggest that the novelty of constantly being in touch is finally starting to fade.

The research shows the average number of calls made by pre-pay customers each week has fallen from 14 in 2006 to 10 this year - a drop of 28.5 per cent.

The figure for contract phone owners has dipped from 35 to 27 - a drop of 23 per cent.

It is the first time the number of calls has fallen since JD Power started the survey ten years ago. "

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