Communication Lessons From Virginia Tech

The tragedy at Virginia Tech a couple weeks ago strongly illustrates the consequences of not matching messaging to the right medium, writes ClickZ .

"During the shootings, the university tried to get warning messages out via e-mail, even though it's been well established college students don't use their campus e-mail to communicate.

While the administration of Virginia Tech was e-mailing students, students were already communicating with one another via SMS (define), blog postings, IM (define), and plain old cell phone calls. The school desperately tried to get the official story to those who needed it as the wireless airwaves pulsed with rumors, misinformation, and speculation."

emily | 12:24 PM | SMS and Students |
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