April 16, 2007
New Form of Impulse: Shopping via Text Message
Oh no, some of us (who like to shop) are going to be in big trouble. A company called ShopTexthas introduced a system that lets people buy products instantly using text messages, a process that eliminates the need to go to a store or even visit a Web site. The New York Times reports.
"For instance, a woman seeing an ad for a pocketbook in a magazine can order it on the spot simply by sending the text code found beside the item through her cellphone.
When ShopText receives text messages about donations or products, it charges the credit card it has on file for the buyer, then, if appropriate, sends the product from one of its warehouses around the country."
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