April 13, 2007
Luxury mobile phones rival handmade watches for jet-set
Luxury mobile phones are seeking to rival handmade watches for many jet-set consumers, especially business travelers who rely on digital gadgets to tell the time abroad, reports Computerworld from Baselworld, the world's leading Watch and Jewellery Show.
"At Baselworld, the watch and jewelry industry's largest annual trade fair, telephones draped in diamonds and sapphires were displayed alongside traditional wrist accessories. Some included tools to instantly track flights, convert currencies and check the weather.
... Because they are constantly holding their phones, laying them on dinner tables and otherwise flashing them about, Torres said many wealthy people had become increasingly conscious of the image their handsets projected.
"A phone has become an important element of lifestyle. The phone says something about yourself," he said.
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