April 5, 2007
Mini Web Sites Target Users of Mobile Phones
New low-cost tools and services are making it easier for companies large and small to build mobile Web sites and get a presence on cellphones. The WSJ reports.
"Johannes Tromp says the Web site for his South Carolina bed-and-breakfast generates good business. But last fall, he found a way to reach even more potential customers: He made a version of the site for cellphones.
Mr. Tromp signed up for a mobile Web address with the newly available suffix "dot-mobi" and used a self-starter kit from a company called Roundpoint Ltd . to build www.kilburnie.mobi the mobile site for his Inn at Craig Farm. He says he's gotten a surprisingly good response, with 30 to 40 new calls per month from interested travelers who heard of his inn by accessing the cellphone site."
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