Yahoo to Offer a Network for Web Ads on Cellphones

Yahoo is moving to secure a position on the next Internet battleground: Web search and advertising on cellphones, writes The New York Times.

"The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And Yahoo is offering tools to help publishers customize their content for easier use with its mobile search service.

... The company hopes to start delivering text, display and video ads on third-party mobile Web sites by the summer.

emily | 7:48 AM | SMS Marketing & Advertising |
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