UK kids to get free calls and texts in return for ads

A mobile phone start-up will offer UK teenagers free phone calls and texts in return for listening to adverts from this summer. The Register reports.

Blyk, the company behind the scheme, has already signed Buena Vista, Coca-Cola, L'Oreal Paris, and Yell.com for the British launch. It is rumoured to be close to a network deal with Orange.

The company will target 16 to 24 year olds, who will "earn" free phone calls and text messages in exchange for receiving adverts on their phones."

emily | 3:21 PM | |
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