Weather-triggering moble technology

The next time you check a cell phone's Internet weather report on a cold and rainy day and see ads for umbrellas and Caribbean vacations, it might not be a coincidence, reports The News&Observer.

"Atlanta-based Weather Channel Interactive plans to announce this week a mobile marketing technology that aims to match ads to the weather at a person's location.

The announcement of this "weather-triggering" technology is expected at the CTIA Wireless industry show in Orlando, Fla.

The technology relies on a system that labels and organizes every U.S. ZIP code, town and city. It delivers appropriate weather information and advertising when a person enters a location on a search form."

emily | 10:00 AM | SMS Marketing & Advertising |
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