March 16, 2007

Portage will create a virtual theatre, controlled by cell phone users

Picture_1.jpg Portage, Ontario College of Art & Design's mobile media lab, will create a virtual theatre, a vibrant entertainment park, on a downtown Toronto street, installing a number of experiences in the John Street corridor that are triggered or controlled by cell phone users.

These experiences are "locative" - that is, they provide cultural or information content relevant to a specific geographic environment. They're also interactive. Players can change content, upload information and experience the environment they're in by interacting with content that changes as they move through the street.

And cultural producers can use the underlying technology, a new design engine called MEE, to port their content - be it an "indie" film short or a virtual museum tour - to the cell phone.

[GaggleScape via digg ]

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