March 16, 2007
tenminut.es - where to submit your elevator pitch
WSJ columnist Jeremy Wagstaff has just launched a new website called tenminut.es whose premise is based on the fact that that products and services should be able to convey their worth to a prospective user within ten minutes. Anything longer than that and they are toast.
... Wagstaff wil be writing about new technolgies easy to use - such as Skype, T9 's predictive text technology, or Google, so easy to figure out - that catch his attention, not in any particular order or preference. If you’d like the tenminut.es treatment, however, or you want right of reply on anything I’ve written, feel free to email him.
The rule of thumb for tenminut.es is a simple one: reveal your worth within ten minutes or I’m gone. I don’t mean let me figure you out in your entirety, all you potential and all your value, but at least give me an idea of whether you’re worth your time. Of course, if during those ten minutes I also discover your weaknesses, they’ll be in the review too.
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