March 14, 2007
Nokia's Design Research For Everyone
Business Week has interviewed everyone's favorite Jan Chipchase, of the Nokia Research Center, following his conference at TED in Monterey.
His talk, which he called "Always On: An Introduction to Design Research for Everyone," quickly became a hot topic of discussion among conference goers. BusinessWeek.com Innovation Editor Jessi Hempel sat down with him there to discuss what an anthropologist is doing working for a cell-phone company.
You can also download Jan's presentation from his TED talk from his blog future perfect.
A summary? Research to understand the consequences of living in a planet that is truly connected - where for the first time most people on the planet have in their hands a tool to allow them to transcend space and time; the immediacy of ideas and information and that the metric for what we consider to be a big idea will in part be judged on our ability to engage the next 3 billion; the immediacy of portable objects and the functionality/services they represent will travel faster and further than anything we've seen - largely we've underestimated the speed of technology adoption (which broadly correlates to the singularity); that if you're smart you'll be observing street innovation and applying this to inform and infuse what and how you design; and lastly that with billions more people connected the conversation got that much larger and that if you wish to remain (or be) relevant you need to learn to listen.
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