AT&T Megastore Aims to Make It Fun to Buy a Phone

With the opening yesterday of its first megastore, AT&T is trying to do the seemingly impossible: make buying cellular service an almost entertaining experience, reports the NYTimes.

"The 5,000-square-foot store in the Compaq Center complex in Houston is the first of 11 AT&T Experience stores planned for opening this year with the aim of making shopping for communications equipment less daunting and, perhaps, more fun.

... The Houston store, which replaces a 2,000-square-foot Cingular store at the same location, is expected to be followed in May by similar stores in San Antonio and Atlanta. Another eight stores are planned this year, but company officials declined to say where they would be."

emily | 10:10 AM | News, Buzz |
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