iPhone Generated $400 million in Free Publicity

According to Harvard Busines School professor David Yoffie, Apple has generated $400 million in free iPhone advertising since its announcement".

"No other company has ever received that kind of attention for a product launch...It's unprecedented", he said".

[via Gizmodo]

emily | 10:50 AM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2007/03/015264.htm

Tweet