March 9, 2007
"in2you", Calvin Klein's text speak fragrance
Calvin Klein's new fragrance, "in2u" is targeted at the hip 20-somethings of the MySpace generation, with a name that draws on text message shorthand used by the so-called "technosexuals" - a buzzword Calvin Klein trademarked last year. The Sydney Morning Herald reports.
"The cylindrical white plastic and glass bottles - the brainchild of famed New York designer Stephen Burks - clearly draw inspiration from the iPod, which itself has become a generation Y icon.
It launches with it's own social network, whatareyouin2.com where hipsters are being invited to create their profiles prior to the launch - "register now connect later," the site implores.
The fragrance - available in both his and hers versions - will go on sale in the United States and Europe April 1."
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