March 6, 2007
Nokia announces platforms to connect advertisers and media publishers with mobile
Nokia today announced two mobile advertising services:
-- Nokia Ad Service, is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications:
Nokia Ad Service serves mobile operators as a solution provider bringing the mobile advertising model to operator services, driving new and sustainable revenue streams. ... Typical mediums of experience for mobile advertisements are in the form of interactive content like banner ads in browsing services, ads in applications, and videos.
-- Nokia Advertising Gateway, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising.
“With Nokia Advertising Gateway we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience”
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