SMS effective in "quit smoking" campaigns

Doctors in Islington (UK) have found that using text messaging for "quit smoking" campaigns is six times more effective than traditional ways of contacting patients. ITPro reports.

"GP surgeries in the area have been using a system called iPLATO to ascertain patients' current smoking status and invite those who want to give up to cessation clinics.

Just under a third (30 per cent) of patients respond to the SMS request for information, compared to a low response rate of just five per cent when doctors attempted to get the information using letters."

emily | 4:44 PM | Health Issues and SMS Alerts |
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