McDonald’s and DoCoMo join forces in Japan

NTT DoCoMo and McDonald’s, are teaming up to bring burgers and bytes to each other’s patrons across Japan, reports Digital World Tokyo.

The two companies re forming a ¥300 million ($2.5 million) joint venture company to promote the use of DoCoMo’s IC-card based e-cash phones in McDonald’s outlets.

emily | 1:45 PM | SMS Marketing & Advertising |
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