February 26, 2007

iPhone commercial airs during the Oscars

lucy_phone.jpg Apple aired a new iPhone commercial during the Oscars last night.

"The commercial aired multiple times throughout the awards ceremony and featured a number of movie and television clips with actors and actresses answering the telephone. "Hello?" [via ArsTechnica]

According to Mad4Mobilephones, the commercial cost a reported $1.7 million, lasted just 30 seconds and was apparently seen by 40 million viewers.

Watch here