Steve Jobs called the shots with Cingular

Apple bucked the rules of the cellphone industry in creating the iPhone by wresting control away from normally powerful wireless carriers that usually hold enormous sway over how phones are developed and marketed. The Wall Street Journal describes how Steve Jobs played hardball in iPhone birth.

... "Mr. Jobs is famous for making a splash with new products that upend industry models. Several years ago, he personally lobbied music industry executives and obtained licenses for songs that gave Apple the flexibility to build its successful iTunes store."

emily | 8:02 AM | News, Buzz |
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