February 17, 2007

Watches lose ground to cell phones

Watchmaker.jpg Another article on how the way we track time is changing with the times. Fom the AP.

"Market researchers say more people are carrying electronic devices that also tell time, whether a phone, an iPod or a BlackBerry.

In a survey last fall, investment bank Piper Jaffray & Co. found that nearly two-thirds of teens never wear a watch — and only about one in 10 wears one every day.

Experian Simmons Research also discovered that, while Americans spent more than $5.9 billion on watches in 2006, that figure was down 17 percent when compared with five years earlier.

"I don't check my watch anymore. My watch checks me," says Sean MacPhedran, a 27-year-old from Ottawa, Ontario, who works in advertising. He's referring to the beeps and vibrations his BlackBerry makes to remind him of his obligations."

Related:

-- Wristwatches Get the Back of the Hand

-- Will cell phones replace watches? Time will tell

-- Who needs a wristwatch?

-- Watchmakers cast nervous eye on mobile phone challenge

emily | 9:32 AM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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