February 16, 2007
MySpace generation not using the internet on their mobiles yet
An extensive study of 7,000 young phone users suggests that networks face an uphill battle in getting the MySpace generation to use the internet on their mobiles. The UK Times Online reports.
"They are more competent and regular texters than their parents will ever be, and have started to use their phones for a whole range of functions — buying ringtones, downloading computer games, social networking — that older generations scarcely know exist, let alone want to try.
But young mobile phone customers are still relatively slow to embrace internet-based services, and networks will have to reduce the cost of such services significantly, and speed up their delivery, if this most impatient of generations is to be brought online while on the move.
That is the message from a Forrester Research survey of young European phone users."
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