''I Love New York'' campaign to change with new media times

The famed "I Love New York" campaign may get a new media facelift in the near future, reports Newday.

"The state is launching an ad campaign Monday seeking marketers to help energize and reinvigorate the brand, the campaign will be taking advantage of new media, such as text messaging and podcasts.

The campaign was introduced in 1977 by Wells Rich Greene, and refashioned by 11 ad agencies over the years. "

emily | 2:25 PM | SMS Marketing & Advertising |
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