February 12, 2007
Yahoo runs mobile phone advertising in 18 nations
According to Reuters, Yahoo Inc. has signed up top corporate advertisers to use its advertising system to run brand ads on mobile phones in 18 countries, marking a major diversification beyond computers.
"Yahoo said it has signed up major advertisers including Hilton's Embassy Suites, Infiniti, Intel Corp., Nissan, Pepsi & Co, Procter & Gamble Asia-Pacific and Singapore Airlines will be initial advertisers on Yahoo's mobile advertising system.
Yahoo is the world's top provider of Web display ads such as online banners, commonly used for brand advertising. It is seeking to become the early mover among Internet companies in mobile phones, racing against Google Inc."
Yahoo is betting that as most mobile phones now come with higher-resolution color screens and Internet browsers, the mobile advertising market is poised to explode.
... Advertisements will run along the top of Yahoo's home page on the Internet screens of mobile phones. Consumers can click on the interactive ads to learn more about an advertiser's offer or call the advertiser directly for details."
Related: - Yahoo! Testing Mobile Banner Ads (CrunchGear)
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