Hearst's Plan to Keep Teen Mags Going: Mobile

Hearst Magazines is pushing into the mobile space this week with the introduction of new cell phone sites for Seventeen, Cosmopolitan and Cosmo Girl-- with more planned this spring for Good Housekeeping, Redbook, Esquire, Popular Mechanics and House Beautiful. Adage reports.

"We want to be everywhere that our readers are," said Sophia Stuart, mobile director at Hearst Magazines Digital Media. "Across the U.S., among our readers, 85% have a cellphone and 25% have web-enabled phones. There's a good footprint out there."

The sites will offer a variety of advice, downloads and even blogs. The Cosmo Girl site, for example, will offer information, content and interactive features like horoscopes, quizzes, "those embarassing moments," teases to the print edition, beauty tips, wallpaper for girls' phones and ringtones. Among other sections, Cosmo Mobile will feature "Lust Lessons" and a "Bedroom Blog."

[via Ypulse]

emily | 4:40 PM | SMS Services offered by the Press |
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