February 6, 2007
On Blog Advertising: Bigger Bucks For The Blogosphere
Not related to cell phones, but advertising on our blogs, always of great interest.
Check out Business Week's article last week on Federated Media entitled "Bigger Bucks For The Blogosphere".
"How do you turn blogging into a day job? Millions of people publish blogs and other niche Web sites, but they struggle to make a living from their passion. ... Federated Media Publishing, can be part of the solution. The Sausalito startup is signing up hundreds of the best sites and selling their ad space to brand-name advertisers such as IBM, Absolut, and Hewlett-Packard.
Federated Media doesn't own the blogs, as do other blogging networks such as Gawker.com, but it keeps 40% of the ad revenue and gives the rest to the site's owner.
Federated Media represents just a drop in the advertising ocean. But the venture is off to a promising start. Last year, it sold more than $10 million in advertising for about 90 Web sites. This year, Battelle says it is on track to turn a profit and increase sales fivefold."
On Feb. 5, Federated got a boost by announcing it had signed as advertisers Cisco Systems, Nissan, and Nike and 20 new sites, including video blog Ask a Ninja, Rocketboom, Ars Technica and, yay!, textually.
Related: - How to Make Money With Videoblogging? Ask Ask A Ninja
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