Study: More participate in mobile campaigns

The youth market has traditionally led the way in mobile marketing, but the older generation is beginning to take part in these campaigns as well, writes BizReport. That is the word from a new study from the UK's Mobile Marketers Association.

"Youths are the most likely to use texting features and participate in mobile ad campaigns at 30-40%. However, the older age groups are increasing their use of texting and other mobile features according to the study.

... The most popular services for mobile consumers are downloads (music and video), coupons and coupon codes for better savings and alert-based services like news, weather and sports updates."

emily | 6:07 PM | SMS Marketing & Advertising |
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