February 2, 2007
Republican Mobile Activism in the 2006 Elections
January’s Mobile Monday meeting in D.C. featured a fascinating presentation on Republican employment of cell phones and SMS text messaging in the 2006 elections. Colin Delany reports on his blog epolitics.
"Patrick Ruffini of the RNC discussed the committee’s use of text and mobile video to inform and motivate supporters.
... Patrick began the presentation with the RNC, which gathered “a few thousand” mobile activists as a start to building a 2008 election list by encouraging them to text a join message to a designated short code. The committee saw cell phones as a new channel to reach supporters with timely, topical messages, particularly as a supplement to more traditional email campaigns.
... The RNC also went beyond text in 2006, rolling out a mobile-friendly find-your-polling-place website." Read On
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