January 10, 2007
The iPhone. How it came about
Insight from Lev Grossman for Time on how the iPhone started, as a notion. And became a new product that has our collective hearts beating since yesterday.
"The iPhone developed the way a lot of cool things do: with a notion. A few years ago Jobs noticed how many development dollars were being spent—particularly in the greater Seattle metropolitan area—on what are called tablet PCs: flat, portable computers that work with a touchscreen instead of a mouse and keyboard. Jobs, being Jobs, figured he could do better, so he had Apple engineers noodle around with a better touchscreen. When they showed him the screen they came up with, he got excited. So excited that he thought he had the beginnings of a new product.
[via The Unoffical Apple Weblog]
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