December 29, 2006
Adults catch on texting
In the US, with all the investments and startups this year, it's quite obvious text messages will be adopted by anybody. To get sure of this, "M:Metrics, a mobile market research company, found that nationwide, the fastest growing group of text messagers is adults", reports the Chicago Tribune.
"Between September 2005 and September 2006, the number of text-message users from age 45 to 64 grew about seven times as fast as among teenagers under 18, according to their data. Telephia, a consumer research firm, found that among Cingular users, women in their 40s are the fastest growing text message demographic and fourth largest group."
But don't think it's easy for adult to switch to SMS because they were sending emails through their Blackberry. "A survey commissioned by Cingular this summer found that among 1,175 parents, nearly half said their children introduced them to text messaging, and 63 percent said it had improved communication with their child." The teacher became the taught.
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