A text message campaign for blood donation

A happy Christmas story. Fernando Rodríguez García, a Spanish 16-year-old was badly harmed in a motorcycle accident. He was in urgent need of blood transfusion -- O negative group -- but the hospital has no reserver left. Urgent, who say urgent, his family text messaged all their contact about the urgent need of blood. A micro-buzz campaign instantly sparked, and "over the next couple of days more than 50 people went to the blood transfusion center to give blood and of them around ten were O negative," reports Spanish newspaper SUR. Urgency + Network power is the way to go for 2007.

| 10:48 AM | SMS Fund Raising and Charities |
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