December 26, 2006
Verizon to Allow Ads on Its Mobile Phones
Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit and display on their mobile phones, reports The New York Times.
"Verizon officials said their initial foray would be a cautious one — they will limit where ads can appear, and exclude certain kinds of video clips — and thus may invite greater demand to place ads then they can accommodate.
In absolute terms, the amount of money spent on advertising on mobile phones has been small but it has been growing rapidly. In 2005, advertisers spent $45 million on such messages, and should spend around $150 million this year, according to Ovum Research, which projects that such spending will reach $1.3 billion by 2010."
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