December 18, 2006

Fastest growing group of messagers is adults

Some interesting numbers from The Boston Globe.

-- In the US, the fastest growing group of text messagers is adults. Between September 2005 and September 2006, the number of text-message users from age 45 to 64 grew about seven times as fast as among teenagers under 18.

-- Telephia , a consumer research firm, found that among Cingular users, women in their 40s are the fastest growing text message demographic and fourth largest group.

-- Among 1,175 parents, nearly half said their children introduced them to text messaging, and 63 percent said it had improved communication with their child.

-- Data services such as text messaging account for roughly 10 percent of all wireless carriers' revenue.

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