The Financial Times launches a mobile voucher campaign to drum up subscriptions

According to the thewisemarketer.com, The Financial Times newspaper has partnered with UK's national Martin McColl Newsagents chain to launch a mobile voucher campaign to help drive newspaper sales.

"The mobile vouchering trial will take place in 50 selected stores in south-east England. Customers will be invited to participate by targeted telephone canvassing, supported by online and in-store marketing campaigns.

The promotion will invite customers to try the Financial Times for free for two weeks by presenting a text message voucher in any participating Martin McColl store.

Validated in real-time using the E-Pay payment and mobile phone top-up terminals already installed in each store, each voucher can only be used a set number of times."

emily | 7:39 AM | SMS Marketing & Advertising |
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