December 4, 2006
'Excuse text' for boring parties - a UK City Council initiative
The BBC writes up a new texting service which provides excuses to get out of boring parties - since trouble usually happens after a too-late-out night at some point or another. Though Alibi text mesaging services have been around for a while, this is the first one initiated by a City Council.
"The "excuse text" is part of a free service launched by Westminster City Council which includes a list of travel numbers and mobile phone alerts.
The four-week, £70,000 council-funded campaign, aims at ensuring revellers get home safely after a night out. "And if making small talk with the boss is just too much, the excuse text will help you get away", the council said. The service is part of the council's "Some things you only do when you're drunk" initiative.
... Some 50,000 beer mats with store-in-your-wallet travel numbers will be distributed to West End bars. Advertising for the campaign will include posters on the London Underground and in pub toilets.
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