Tech Firms Target Fashionista Set

Girl-techies now outspending male peers, stoking the market for devices with a feminine sensibility. The Washington Post reports.

"Companies are marketing to the fairer sex by tickling them with pink and smaller, lighter and easier-to-use devices. Many manufacturers are also becoming more sophisticated about how they communicate with women.

... Motorola, for example, recently developed a list of what women want -- including keyboards with long-fingernail clearance, surfaces that don't rub or trap makeup and features that make it easier to find a device in a purse -- and are trying to incorporate them into products."

emily | 11:43 AM | Cell Phone Fashion |
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