New A's Ballpark to Be High Tech

If Cisco Systems Inc. has its way, the Oakland Athletics' new ballpark in Fremont will be the stadium of the future.

Fans will swipe electronic tickets stored on cell phones. Bleacher bums will view instant replays at their seats with laptop computers. And digital advertising displays will be able to switch images based on the buying habits of the people walking by through data embedded in their cell phones.

... Wireless access is becoming an increasingly common feature at ballparks, but analystssaid a park built with the reported features would be a big step forward.

[AP]

emily | 3:57 PM | SMS and Micro Payments |
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