Levi's To Launch Jeans Branded Mobile Phones

According to Cellular News, jeans clothing firm, Levi Strauss has announced plans to launch a range of branded mobile phones and accessories, under the Levi's brand label in 2007.

"The company says that, drawing its inspiration from the iconic roots of the Levi's brand, the collection will be a youthful and sexy take on the brand heritage: denim, rivets and the arcuate.

... Back in 2002, Levi Strauss launched "a pair of jeans which came with a radiation shield in the pockets to "protect" cellphone owners should they put their phone in the pockets."

Related:

-- Jeans for Muslims

-- John Galliano integrates pockets for cell phones

-- New Navy Dress Code includes Cell phone wear

-- Smart pants for Cell-Phone users

-- Levis' anti radiation Dockers model

emily | 10:27 AM | Cell Phone Fashion |
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