Surveys via Cell Phones

With roughly twice as many cell phones in use in the world as PCs, it makes sense that startups are exploring ways to use mobile phones as survey tools. Newsfactor reports on a UK company called Embrace Mobile which allows market research to be conducted over mobile phones.

"Embrace’s core product is MSurvey - a service for running questionnaires via cell phones. Its target customers are market researchers, advertising agencies and big consumer brand owners. Embrace makes money by licensing its software or charging for a managed service. In the U.K. the company has done surveys for big brands, but doesn’t disclose those customers. "

emily | 10:16 AM | SMS Marketing & Advertising |
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