"Survivor" mobile trading cards

In a rather unique mix of multimedia messaging, social networking and mobile marketing, CBS has unveiled a line of mobile trading cards based on its hit series " Survivor", reports FierceMobileContent

"Fans can receive, trade and collect the mobile cards by texting the word "Tribe" to a short code. A total of 61 cards are randomly distributed in sets of three, which fans can then trade with others. Certain combinations of cards can then be redeemed for cash and prizes. CBS teamed with Hook Mobile on the service."

emily | 8:19 AM | SMS Marketing & Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2006/10/013746.htm