Sony Ericsson gets new colors and opens store in London

Sony Ericsson has undergone a global rebrand to coincide with its fifth anniversary. Netimperative reports.

"A new logo will be rolled out from this month. The brand identity includes a new range of colours, deliberately selected to stand out from the white, grey, black and blue tones used by most technology brands today.

... Meanwhile, the company is set to open its first dedicated store in central London at the end of November.

Located in Kensington High Street, the new store will let customers interact with the Sony Ericsson brand, ask questions and experiment with new products, services and applications."

emily | 5:51 PM | New SMS Services |
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