September 29, 2006
Influencing a music festival by SMS
The Fira of Gandia in Spain will be the scene for the world-premiere of partystrands outdoors, the audience will be able to influence the music during a huge beach party by sending an SMS with their favourite artist(s) to a shortcode.
During the Borja Dance Sessions, the DJ will make a proposal of several songs that will be displayed on different screens, and the audience will be able to vote their favourite. The most voted, will be the one that is going to be played.
People will also be able to send messages to eachother using the different screens. partyStrands helps the “macro party” to create a more dynamic and amused atmosphere, since it helps groups of friends interact to each other and with other groups in real time. Also it allows the DJ to communicate in a new and amused way with his public.
partyStrands beta-tests have been previously organised in Gandia. The system runs now in several pubs in Gandia, as well others bars in Madrid, Sevilla and New York.
Gandia will be first in releasing it in the open air, a macrobotellón celebration with thousands of people.
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