New Electronic Handbook Gives Political Campaigns a Roadmap to Success Online

As the 2006 political season moves into the home stretch, ePolitics has released a new e-book to give campaigners and web professionals a comprehensive guide to using the Internet to promote candidates, shape public opinion, motivate supporters and raise money. [via U.S. Newswire]

"Online Politics 101: The Tools and Tactics of Online Advocacy (pdf) looks comprehensively at the online organizing methods that work including cutting-edge applications such as MySpace, viral marketing, text messaging and video distribution channels such as YouTube.

The 44-page, free handbook also discusses topics ranging from the essentials of building an effective campaign website to the use of blogs to promote candidates and causes.

emily | 3:04 PM | SMS and Politics |
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