Shock magazine mobilizes cell phone campaign

Publisher Hachette Filipacchi s testing a new mobile phone strategy with what may be its most colorful U.S. title: Shock magazine, home to photos of nuns practicing taekwondo and a polio-stricken dancing transvestite. Reuters reports.

"To help promote Shock, a monthly that debuted in July to chronicle bizarre and gross photographs, the French media company is offering free picture downloads in a marketing blitz aimed at its target audience of 18- to 24-year-old men.

... Shock's campaign is aimed at students attending about 100 U.S. colleges. It includes cable television advertising and student promoters, but the key is offering mobile users free daily photos and encouraging them to share with friends."

Previously: - Shock magazine, Web site seeks consumer photos, videos

emily | 8:32 AM | SMS Services offered by the Press |
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