BJP kicks off 'SMS to CM' Campaign

Armed with poetry and text messaging, the Punjab BJP today kicked off a novel 'SMS to CM' campaign to draw the Chief Minister's attention on how acute power shortage in the state is, reports The Hindu.

"Aiming to "sensitise" the general public and the administration about the power crisis in Punjab, the party will keep sending the messages to the Chief Minister's mobile phone to apprise him of the terrible power situation his state is witnessing.

The messages would contain poetic verses to drive home the point that "unprecedented but not unavoidable power shortage in Punjab has crossed the tolerance limit of the people,", said BJP youth wing leader Vineet Joshi."

emily | 8:50 AM | SMS and Politics |
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