August 24, 2006

Coveting Thy Neighbor’s Cell Phone

F8EC4C9E3A9788DBACF4D91CA103D.jpg Why do countries in Europe and Asia have cooler gadgets than the US? Interesting insight from TechMSN who examines some of the reasons why.

Americans are still one cell-phone users - Europeans and Asians are accustomed to the idea of having more than one cell.

Transportation habits affect gadget design - One reason Asians and Europeans have high expectations for innovation and sexy designs when it comes to cell phones is that they live in densely populated countries and must rely on public transportation.

“If you spend an hour on the train every day, then you will want a cell phone with the latest functions,” says Franklin Chang, a research scientist who has worked in Germany and Japan. “If you are in your car, you aren't going to be spending your time playing a game on your cell phone.”

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emily | 3:18 PM | SMS Studies & Research | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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