Reality Check: Blogs, Pods, RSS

According to Advertising Age via Cyberjournalist.net, the reach most marketers srave still comes From TV, print and Internet ads.

"According to Jupiter Research, 7% of American adults write blogs and 22% read them; about 8% listen to podcasts and 5% use RSS feeds. According to a separate study by WorkPlace Print Media, 88% of the at-work audience doesn't even know what RSS is.

And recent data from word-of-mouth research group Keller Fay indicate 92% of brand conversations were taking place offline -- far more than the commonly assumed rate of 80%."

emily | 2:49 PM | News, Buzz |
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