August 17, 2006

Virtual wireless carriers face tough times

After only a few months in the market, wireless companies repackaging cell phone services under their own brands, such as Disney, ESPN and Helio, are struggling to meet expectations. News.com reports.

"... Big cellular operators have a leg up on the MVNO (mobile virtual network operators) competitors because they have bigger marketing budgets and well-established retail channels."

emily | 1:51 PM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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